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Divans
Platform
Shopify
Design & UX
Minimal luxury with boutique level structure and refined navigation
The SEDER Touch
A full scope transformation from branding and photography to a sleek, custom Shopify site. Every detail was crafted to translate the boutique’s Paris Milan aesthetic into a premium online experience
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Divans is a high end women’s fashion boutique offering handpicked collections from Paris and Milan
Our work began with building the brand itself from the ground up
We created a unique logo that subtly integrates the letter M (a nod to “Miri”, the boutique’s founder) into the name Divans, then built a full brand book featuring premium color palettes, sophisticated typography, and a clean visual system that sets the tone
Next came art direction and photography, with curated lighting and styling that reflect the boutique’s European identity — used across the site and social platforms
Finally, we designed and developed a boutique scale Shopify site:
Clear and elegant UX
Thoughtful navigation
Stylized product and category pages
Smart, lightweight cart and checkout flow
The result is a site that sells, but just as importantly, shows
A luxury digital storefront that captures the personal, curated feel of the brand and elevates it
