Je m'appelle Karina

Some brands don’t need to shout they whisper in confidence.
Je m'appelle Karina is one of those brands: a fashion label rooted in elegance, clarity, and quiet boldness. When we joined the process, the vision was already alive our role was to bring it to life online with care, restraint, and strategy.

Built on Shopify, the site merges editorial finesse with technical depth. We crafted:

A modular product architecture tailored to dynamic drops and seasonal capsules

Fluid, mobile-first layouts that feel as curated as the clothes themselves

Smart navigation and immersive product pages, where styling and substance meet

Beyond the visuals, we implemented robust infrastructure handling high traffic, inventory logic, and marketing integrations all designed to let the brand grow without losing its soul.

This wasn’t just about launching a store.
It was about building a digital space that feels like Karina: timeless, tactile, and unmistakably hers.